Online Experience of Brazilian Handicraft CRAB

Overview

The CRAB Portal by SEBRAE is a digital platform that celebrates Brazilian craftsmanship, reflecting the physical CRAB space in Rio de Janeiro. Criamia's innovative design emphasizes the cultural, social, and economic importance of Brazilian artisanship. The portal supports artisans and entrepreneurship, featuring a showcase of their work and highlighting CRAB events and collections.

Problem

Create a digital portal that reflects the physical CRAB space in Rio de Janeiro.

Solution

Creating 5 inner sections that highlights their work and CRAB events and collections.

Toolkit

Figma, Adobe CC, Miro

My Role

UX Researcher, UX/UI designer

Benchmarking

Extensive research was conducted on museum websites, focusing on relevant functionalities such as accessibility, collections, and content visualization.

Developing CRAB Sections

Each website section addressed the specific pain points of a distinct group of personas. The personas were represented by collectors, craft enthusiasts, tourists, institution employees and artisans.

Explore the goals for each page:

Homepage

Highlight CRAB's varied schedule and its key position as a supporter of Brazilian handicrafts.

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Crafts Brazil

Collecting information and content on Brazilian handicrafts across all five regions, catering to tourists and artisans alike.

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CRAB Collection

Enhance the experience for researchers and collectors by showcasing highlighted artworks and themes present at CRAB.

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CRAB Showcase

Facilitating connections between artisans, collectors, and craft enthusiasts to significantly boost sales and visibility for artisans.

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